SWC Travel Series: San Luis Potosí 2025

Mexico's Hidden Gem: A Cultural Journey in San Luis Potosí

November 1 - 8, 2025

Headed by Jennifer Jenkins and Luis Coronado Guel

 

The Southwest Center’s Travel Series returns after our unforgettable journeys to the Valle del Río Sonora and Álamos. This year, we’re excited to offer something new: a cultural immersion into San Luis Potosí, one of Mexico’s most historically rich and visually striking regions,  perfectly timed for the vibrant celebration of Día de Muertos.

Over eight days, we’ll explore sacred deserts, colonial cities, artisanal traditions, and living histories that connect northern Mexico to the American Southwest. From candlelit cemeteries in San Luis to Huichol pilgrimage routes in Real de Catorce and mezcal tastings in the highlands, this trip is designed to foster deep connection, reflection, and learning. Along the way, guests will savor an array of indigenous, colonial, ancient, and contemporary gastronomies, each bite a reflection of the region’s diverse cultural heritage.

And don’t worry, we’ll return to the Río Sonora in Spring 2026, continuing our commitment to celebrating the places and people that define the borderlands.

 

The Basics

💰 Cost: $3,500/person, $3,900 in single occupancy (Includes an $800 donation to the Southwest Center. Air fare not included)
🗓️ Dates: November 1–8, 2025
🧳 Duration: 8 Days / 7 Nights
📍 Base Location: Hotel City Centro by Marriott, San Luis Potosí
👥 Group Size: Limited to ~15 participants
🚐 Designed for: Curious travelers, friends of the Southwest Center, and lifelong learners
📩 Contact and questions: cquinteroh@arizona.edu

 

You Will be Here:

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Map of San Luis Potosi within a larger map of Mexico

 

Church in San Luis Potosi

What is Included

  • All lodging and in-country ground transportation
  • All breakfasts, lunches, and five dinners
  • Site admissions, expert guides, and cultural programming
  • Donations to local cultural organizations and artisans
  • $800 donation to the Southwest Center
Panteón cementerio municipal de San vicente tancuayalab, san luis potosí méxico en dia de muertos xantolo

Who Should Join?

This trip is designed for friends of the Southwest Center, donors, alumni, and intellectually curious travelers. Participants should be comfortable with moderate walking, long but scenic drives, and engaging conversations.
 green road sign in San Luis Potosi, Mexico

How to Secure Your Spot

FAQs

You can easily connect from any U.S. city to daily nonstop flights to San Luis Potosí from Dallas, Houston, Atlanta, and—if convenient—Tijuana. Here are the available options for November 1st:

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Flitghs from the US to San Luis Potosi

 

 

San Luis Potosí sits at an elevation of approximately 6,115 feet (1,864 meters), and Real de Catorce reaches about 8,950 feet (2,728 meters). While these elevations are higher than many travelers may be used to, the trip does not involve any strenuous physical activity. You can expect mild walks at a relaxed pace, with plenty of opportunities to rest and acclimate. If you have any specific health concerns related to altitude, we recommend consulting with your doctor before travel.

To enter Mexico as a tourist, you’ll need a valid U.S. passport and a Tourist Card (Forma Migratoria Múltiple). While some airlines may provide the immigration form during your flight, this process can be inconsistent. To avoid any confusion or delays, we recommend completing the Tourist Card online before you travel. It's quick and easy to do at: https://www.mexicotouristcard.com/

If you have any questions about the process, please don’t hesitate to reach out to us.

 

San Luis Potosí is home to excellent hospitals and medical facilities, so travelers can feel confident knowing quality care is available if needed. However, health coverage while abroad is the responsibility of each traveler. We strongly recommend checking with your U.S. health insurance provider to confirm whether your policy includes international coverage. If not, you may wish to purchase short-term travel insurance that includes medical protection.

Some traditional, reliable providers of travel insurance providers are:

Yes. The donation portion of your trip fare is tax-deductible to the extent allowed by law. After your payment is processed, you will receive an official acknowledgment letter from the University of Arizona Foundation indicating the tax-deductible amount of your contribution. This letter can be used for your tax records.

If you have specific questions about how this applies to your personal tax situation, we recommend consulting a tax advisor.

Itinerary highlights

🗓️ Day 1 – Arrival + Día de Muertos Night Walk
Settle into San Luis Potosí and experience Día de Muertos after dark: view vibrant public altars, and taste traditional treats like pan de muerto.
🗓️ Day 2 – Sacred Spaces and Cultural Memory
Visit historic churches, plazas, and the Museo Nacional de la Máscara, reflecting on how traditions of mourning and memory continue to shape Mexican identity. 
🗓️ Day 3 – Celebrating San Luis Potosí´s Birthday
Tour the Siete Barrios and experience the city like a local as you stroll through its most iconic plazas and churches, admiring its rich architectural heritage.
🗓️ Day 4 – Journey to Real de Catorce
Travel through the Ogarrio Tunnel to reach the legendary mining town of Real de Catorce. Explore cobbled streets, colonial ruins, and Indigenous sacred sites.
🗓️ Day 5 – Sacred Geographies: Pilgrimage and Place
Keep exploring the magic of Real de Catorce and learn about the significance of Real de Catorce as a pilgrimage site, especially for the Huichol (Wixárika) people
🗓️ Day 6 – Threads and Folklore
We head to Santa María del Río to discover the artistry of traditional rebozo weaving and step into the world of colonial rural life with a tour of San Luis Potosí’s historic haciendas and orchards.
🗓️ Day 7 – Mezcal and the Modern Desert
Tour of mezcal destilleries. Learn about agave, sustainability, and tradition — and enjoy a tasting of the region’s best small-batch mezcal.
🗓️ Day 8 – Departure Day
Enjoy a quiet morning for final strolls or packing before airport transfers begin.

So Much to Experience!

Past Trips from Our Series